Oak Ridge Cooperative
School Rebrand

Project Scope:

In an effort to broaden their geographic reach and student demographic, the Montclair Cooperative School is changing their name to Oak Ridge Cooperative School. As such, they need a new logo and would like to use this opportunity to roll out a complete rebrand and deployment of new promotional materials. The philosophy, core values, and mission of the school are not changing nor is the written messaging. Because of this, you will need the brand deliverables you develop to fit within their progressive education model.

Rebrand Goals:

• To increase enrollment, especially from outside Montclair

• To increase the diversity of the student body

• To position Oak Ridge Cooperative School as a leader in progressive education in Northern New Jersey

• To articulate, through the brand, the transformative nature of an Oak Ridge Cooperative School Education

Project Components:

• Production Schedule/Calendar 

• Logo

• Stationery (Letterhead, #10 Envelope, Business Card, Folder)

• Online Brandbook/Guidelines

• Viewbook