Old Growth Brewing Co.

About The Company

Old Growth Brewing Co. is a brewing facility that was founded and originated in Juneau, Alaska in 2022. Founders Lawrence Stroll and Jane Toretelli were raised in the logging industry. After growing a passion for the forests and their natural beauty as well as combining their love for the beer industry, they decided to create their own brewing company.

The term old growth refers to a forest that has attained great age without any disturbance in its ecological growth. The inspiration behind Old Growth Brewing Co. came from a national forest in Southeast Alaska known as Tongass National Forest, one of the oldest old growth parks in the country.

Rebrand Goals:

• To establish a new brand identity and voice for the Old Growth Brewing Co. for its public relationship.

• To increase sales from Old Growth Brewing Co. and create a positive business/customer relationship.

• To create and maintain a fun, trusting, and diverse brand name for Old Growth Brewing Co.

• To attract new audiences, of age, who enjoy the same love of beer as well as a great story behind the brand.

Project Components:

• Brewery Logo

• One (1) individual beer labels/packaging for 12oz. bottles for the flavor Timberbeast American Ale, The following package components to be produced are:

  • 1 Cap

  • 1 Neck label

  • 1 Body label

• Six-pack box design

• Homepage website design

• Billboard Advertisement